Bruce Springsteen Jeep commercial that aired during Super Bowl 55 removed after DWI arrest

Steve Gardner
 
| USA TODAY

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A lengthy Jeep ad featuring Bruce Springsteen has been removed from the company’s social media accounts after news surfaced Wednesday that the rock star was cited for drunken driving in November.

Springsteen was arrested Nov. 14 at Gateway National Recreation Area in New Jersey, according to the National Park Service. He was cited for driving while intoxicated, reckless driving and consuming alcohol in a closed area, according to a NPS statement obtained by Asbury Park Press, part of the USA TODAY Network.

The elaborate two-minute commercial aired during CBS’s broadcast of Super Bowl 55 on Sunday and was fairly well-received by viewers, ranking 12th in USA TODAY’s annual Super Bowl Ad Meter ratings.

Entitled “The Middle,” the ad calls for Americans to come together and find the middle ground under the nation’s guiding principles. However, it no longer exists on Jeep’s YouTube channel or on its official Instagram account. USA TODAY also has removed it from its collection of Super Bowl commercials.

“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate,” Jeep said in a statement to the New York Times. “But it’s also right that we pause our Big Game commercial until the actual facts can be established.”

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